The only child of Paul and Odette, Laurence studied business and marketing in Paris, and after various jobs in wines sales, returned to Châteauneuf-du-Pape to help manage the family estate. Laurence was full of ideas, and to differentiate themselves, proposed creating a family domaine with a unique name and label. She and Paul launched Domaine du Pegau in 1987, naming the estate after the terracotta jugs used in the Pope’s summer residence that gave the village its name. At that time, the domaine had only 17 acres of vines and much of the production was still sold in bulk. In the years that followed, Laurence gradually took on more responsibility, bought top old vineyards when available and built a new winery. She increased sales by expanding exports, and the profits were reinvested. The totality of the 1990 vintage was sold in bottle, and by this time Pegau had gained renown as one of the top domaines in Châteauneuf-du-Pape. Today, Laurence continues to take this legendary domaine to new heights, with the new generation of the Féraud family– her daughter Justine and son Maxime – joining her at the helm of Pegau.